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Gary R.
Sorden

Member

Office 469.557.9397
Email gsorden@coleschotz.com
Judy Martinez |Legal Practice Assistant
469.557.9390 ext. x3111
jmartinez@coleschotz.com
Judy Martinez |Legal Practice Assistant
469.557.9390 ext. x3111
jmartinez@coleschotz.com
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Named as one of the “Most Effective Deal-Makers” at the Texas Lawyer’s 2022 Texas Legal Awards, Gary Sorden is a nationally recognized trial attorney that is regularly asked to go to trial on bet-the-company litigation – representing clients on both sides of the “v.”

Experience

Gary specializes in intellectual property disputes and has tried numerous commercial litigation disputes in forums across the country. He serves as lead counsel on intellectual property matters related to patent, copyright, DMCA, trade secret, trademark, and trade dress issues. He has extensive experience advising clients on both sides of the aisle in federal and state matters as well as alternative dispute resolution forums.

Through his trial experience, Gary has developed a reputation as a “go to” dealmaker in intellectual property license disputes and transactions regarding intellectual property. Gary regularly assists clients in licensing negotiations and transactions involving intellectual property with substantial deal values.

By harnessing his diverse litigation experience, Gary provides comprehensive representation in a wide variety of litigation matters while maintaining the business objectives of his clients. His litigation experience includes representing clients in a wide variety of matters including standard essential patents (SEPs), IoT, security systems, embedded systems including hard drives, chip packages, board-level components, software and integrated designs in intellectual property matters. Gary has served as lead counsel in various commercial, oil and gas, and business litigation matters. Gary has successfully represented numerous companies in Inter Partes Reviews (IPRs) and Post Grant Review (PGR) trials.

Believing that the best defense is a strong offense, Gary also works with clients on the development of intellectual property including product and company branding strategies as well as the development of patents, trademarks and copyrights. By partnering with clients from the onset of their business ventures, Gary assists in building strong brands that are both well protected and well prepared to withstand potential infringement.

Honors & Awards

Recognized by many leading legal publications, Gary has been named on Lawdragon’s “500 Leading Litigators in America” list, Texas Lawyer’s 2020 Texas Trailblazer supplement and has been listed in Texas Super Lawyers for over seven consecutive years.

Gary has earned individual recognition from Chambers USA as a band-ranked attorney since 2023, while the firm’s Texas intellectual property team, under his leadership, has maintained a band ranking since 2021.

No aspect of this advertisement has been approved by the highest court in any state. 

See Award Methodology.

Areas of Practice

Intellectual Property

Copyright  Patent Litigation Trade Secrets  Trademark Litigation & Brand Enforcement 

Litigation

Patent Litigation Trademark Litigation & Brand Enforcement 

Education

Texas Tech University School of Law, J.D.
Southern Methodist University, M.S., Engineering Management
University of Texas – Pan American, B.S., Computer Science

Bar & Court Admissions

Texas
U.S. District Court, Western District of Texas
U.S. District Court, Southern District of Texas
U.S. District Court, Northern District of Texas
U.S. District Courts, Central District of Illinois
U.S. Court of Appeals, Federal Circuit
U.S. District Court, Eastern District of Texas
U.S. Patent and Trademark Office

Honors & Awards

Best Lawyers
Chambers USA
Forbes Best-In-State Lawyers List
Lawdragon 500 Leading Litigators in America
Texas Lawyer Trailblazer, Texas Lawyer
Texas Super Lawyers

  • Recent
  • NEWS + PUBLICATIONS
  • Webinars + Events
  • Awards + Recognitions
  • On Display

Recent

  1. 01

    Cole Schotz Attorneys Recognized in 2027 Best Lawyers® Rankings

    August 20, 2026
  2. 02

    Cole Schotz Adds IP Pro From Winstead In Dallas

    August 7, 2026 | Law360 Pulse
  3. 03

    Chambers USA Recognizes 30 Cole Schotz Attorneys and 14 Departments

    June 4, 2026 | Cole Schotz Press Release
  4. 04

    2025 EDTX Bench Bar Conference

    October 22, 2025
  5. 05

    Cole Schotz Attorneys Recognized in 2025 Texas Super Lawyers and Rising Stars List

    September 18, 2025 | Cole Schotz Press Release

NEWS + PUBLICATIONS

  1. 01

    Cole Schotz Adds IP Pro From Winstead In Dallas

    August 7, 2026 | Law360 Pulse
  2. 02

    GeigTech Gets $2.67M In Window Shade Patent Retrial

    November 22, 2024 | Law360
  3. 03

    Judge ‘Sorry’ Before IP Retrial: ‘My Mind Has Been Elsewhere’

    November 4, 2024 | Law360
  4. 04

    Justices Told To Skip RFID Patent Row Over Standing

    October 18, 2024 | Law360
  5. 05

    USPTO Revamps Eligibility Guidance for AI-Assisted Inventions

    August 30, 2024 | Bloomberg Law
  6. 06

    Litigator of the Week Runners-Up and Shout Outs

    March 22, 2024 | Law.com
  7. 07

    Cole Schotz Successfully Secures $34.6 Million in Damages for GeigTech due to Lutron’s Willful Infringement of its Window Shade Brackets Patent

    March 18, 2024
  8. 08

    What Lies Ahead: Here’s What IP Practitioners Will Be Watching in 2024

    January 2, 2024 | IP Watchdog
  9. 09

    SDNY Judge Asks For Clarity In Lutron Patent Challenge

    December 11, 2023 | Law360
  10. 10

    PTAB Knocks Doorbell Patent In Vivint Challenge

    November 15, 2023 | Law360
  11. 11

    Litigator of the Week Runners-Up and Shout Outs

    October 27, 2023 | The AmLaw Litigation Daily
  12. 12

    Law360’s Legal Lions Of The Week

    October 27, 2023 | Law360
  13. 13

    Cole Schotz Secures $45.4 Million Verdict in Video-Doorbell Patent Infringement Case

    October 25, 2023 | Cole Schotz Press Release
  14. 14

    Vivint Hit With $45.4 mln Verdict for Infringing Video Doorbell Patents

    October 24, 2023 | Reuters
  15. 15

    Dallas Law Firm Secures $45.4M Verdict In Video Doorbell Patent Trial

    October 24, 2023 | Texas Lawyer
  16. 16

    Vivint Owes $45.4M For Infringing Video Doorbell IP, Jury Says

    October 24, 2023 | Law360
  17. 17

    Vivint Hit With $45.4M Verdict in Doorbell Camera Tech Lawsuit

    October 23, 2023 | Bloomberg Law
  18. 18

    PTAB Sides With Vivint To Knock Out AV Patent Claims

    October 17, 2023 | Law360
  19. 19

    Software Biz Co-Owners Resolve Co. Ownership Dispute

    July 11, 2023 | Law360
  20. 20

    ITC Clears OnAsset In Zebra Radio Frequency Patent Suit

    February 15, 2023 | Law360
All NEWS + PUBLICATIONS

Webinars + Events

  1. 01

    2025 EDTX Bench Bar Conference

    October 22, 2025
  2. 02

    Trial Strategies in Copyright and DMCA Cases

    October 20, 2022
All Webinars + Events

Awards + Recognitions

  1. 01

    Cole Schotz Attorneys Recognized in 2027 Best Lawyers® Rankings

    August 20, 2026
  2. 02

    Chambers USA Recognizes 30 Cole Schotz Attorneys and 14 Departments

    June 4, 2026 | Cole Schotz Press Release
  3. 03

    Cole Schotz Attorneys Recognized in 2025 Texas Super Lawyers and Rising Stars List

    September 18, 2025 | Cole Schotz Press Release
  4. 04

    Cole Schotz Attorneys Recognized As 2026 Lawdragon 500 Leading Litigators in America

    September 17, 2025 | Cole Schotz Press Release
  5. 05

    Best Lawyers Recognizes 87 Cole Schotz Attorneys on 2026 Lists

    August 21, 2025 | Cole Schotz Press Release
  6. 06

    Chambers USA Recognizes 30 Cole Schotz Attorneys and 12 Departments

    June 5, 2025 | Cole Schotz Press Release
  7. 07

    Cole Schotz Attorneys Recognized By 2024 Texas Super Lawyers

    September 17, 2024 | Cole Schotz Press Release
  8. 08

    Cole Schotz Attorneys Recognized As 2025 Lawdragon 500 Leading Litigators in America

    September 9, 2024
  9. 09

    Best Lawyers Recognizes 69 Cole Schotz Attorneys on 2025 Lists

    August 15, 2024 | Cole Schotz Press Release
  10. 10

    Cole Schotz Continues Upward Trajectory in Chambers USA Rankings

    June 6, 2024
  11. 11

    Four Cole Schotz Attorneys Recognized By 2023 Texas Super Lawyers

    September 18, 2023 | Cole Schotz Press Release
  12. 12

    Six Cole Schotz Attorneys Named to Lawdragon 500 Leading Litigators in America List

    September 11, 2023 | Lawdragon
  13. 13

    Best Lawyers Recognizes 73 Cole Schotz Attorneys Across Award Categories on 2024 Lists

    August 17, 2023 | Cole Schotz Press Release
  14. 14

    Cole Schotz Continues to Climb the Chambers USA Rankings

    June 1, 2023 | Cole Schotz Press Release
  15. 15

    Six Cole Schotz Attorneys Named to Lawdragon 500 Leading Litigators in America List

    October 4, 2022
  16. 16

    Four Cole Schotz Attorneys Recognized By 2022 Texas Super Lawyers

    September 21, 2022
  17. 17

    Best Lawyers Recognizes 41 Cole Schotz Attorneys on 2023 List

    August 18, 2022
  18. 18

    Gary Sorden Recognized for Dealmaking Excellence in Texas Lawyer’s 2022 Awards

    July 25, 2022
  19. 19

    Best Lawyers Recognizes 33 Cole Schotz Attorneys on 2022 List

    August 16, 2021
  20. 20

    Gary Sorden Recognized as Texas Lawyer 2020 Trailblazer

    October 1, 2020
All Awards + Recognitions

On Display

  1. 01

    Competitor Pays Big for Willfully Infringing Window Shade Patent

    September 16, 2024
  2. 02

    Infringement of Skybell Technologies Patents!

    September 16, 2024
All On Display

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