The shopping experience has been disrupted over the past few years, with eCommerce, e-tailing, and same-day delivery demands – retailers must evolve with an eye towards the future.
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Staying relevant and competitive is getting harder, and prioritization is being given to brands that have adopted social and environmental responsibility into their business models, as well as sustainable retail practices.
The use of technology has contributed to greater efficiency and more preferable experiences with contactless payments and curbside pickup. Consumers have no control over ads they see thanks to algorithms on social platforms, and simultaneously have the ability to identify and follow individuals who influence their purchasing behaviors. Retailers have boundless intelligence at their fingertips, however with big data comes big legal responsibility.
We appreciate that one size does not fit all. We customize our attorney teams in order to provide tailored counsel and practical strategies that meet the individual needs of our clients. Our multidisciplinary approach ensures that you remain compliant with evolving regulations and protected across channels.