Creating and maintaining a strong brand requires constant vigilance to ensure that the marketplace respects those rights.
Save as PDF
Trademark infringement is about more than copying a logo or borrowing and “forgetting to return” some company’s brand colors. It is business identity theft and it is unacceptable.
In fact, we have a zero-tolerance policy when it comes to anyone or any entity trespassing on your brand.
Maintaining your brand requires constant vigilance
Your brand is the essence of your company. It embodies your character, goals, culture and personality; and it is what leaves a first impression on your customer base. It is what makes you memorable and forms the identity of your business. And it represents the all-important connection you have with your customers. Protecting your brand is necessary in order to differentiate you from your peers and competitors. Your brands are the face of your company and your products, and our goal is to protect these critical business assets.
Put us in coach – we’re ready
We will not hesitate to advocate on behalf of you, your brand and your art. This work is our passion and it’s what our team members have built their practices around. We handle cases for both plaintiffs and defendants in state and federal courts, appellate courts, and administrative bodies like the Trademark Trial and Appeal Board. Clients turn to us because we are known for creating efficient and convincing strategies in trademark litigation cases.
We apply technical expertise with business savvy to an array of trademark issues, including:
Trade dress infringement
Cyberpiracy, among others
The best defense is a strong offense
Our brand enforcement strategy extends past the courtroom. We assist clients in assessing the risks and benefits of adopting particular trademarks, in implementing global brand protection programs, and in applying strategies to avoid litigation altogether. We don’t ever want you to get in a fight that you don’t already know you’ll win. In fact, we’d like you to avoid getting in any fights at all! Years before any disputes arise, our attorneys will be working with you at your brand’s inception to create strong brands that are more easily protected and enforced. We will be working with your marketing teams to implement these brands in ways that highlight their strength and distinctiveness and leave a clear footprint in the marketplace. If you ever need to enforce these rights, the work we have done will make the outcome of that dispute a foregone conclusion.