Skip to content
  • Professionals
    A curated collection
    of legal talent
    • View All Professionals
  • Practices
    Each representation
    is a fresh canvas
    • View All Practices
      • Bankruptcy & Corporate Restructuring
      • Construction
      • Corporate Transactions
      • Data, Privacy & Cybersecurity
      • Employment
      • Environmental
      • Intellectual Property
    • Empty Column Heading
      • Litigation
      • Real Estate
      • Real Estate Special Opportunities
      • Shareholder Activism
      • Tax, Trusts & Estates 
      • White Collar Criminal Defense & Government Investigations
  • Industries
    Experience that goes where our clients go
    • View All Industries
      • Advertising, Public Relations & Marketing
      • Amusement & Recreation
      • Automotive, Transportation & Logistics 
      • Cannabis
      • Commercial Real Estate
      • Construction
      • Cryptocurrency & Blockchain Technology
      • Energy & Utilities 
      • Executives, Directors & Officers
      • Financial Services
      • Food & Beverage Manufacturing
    • Empty Column Heading
      • Healthcare
      • Manufacturing & Industrial
      • Media, Entertainment & Publishing
      • Non-Profits, NGO’s & Religious Organizations
      • Professional Services
      • Restaurant & Hospitality
      • Retail
      • Self-Storage
      • Sports
      • Start-Up & Early Stage Companies
      • Technology
  • News + Insights
    In the news +
    In the know
    • View All News + Insights
      • Blogs
      • Firm News
    • Empty Column Heading
      • Webinars + Events
      • Awards + Recognitions
  • About Us
    Practicing our passion Living our purpose Embodying our ethos
    • Firm Overview
      • Ethos & Leadership
      • Our Roots
      • The Art of Innovation
    • Culture
      • Diversity
      • STARS Women’s Initiative
      • Pro Bono
      • Community Outreach
  • Careers
    Our people and their personalities are truly our competitive advantage
    • Overview
      • Attorney Life
      • Summer Associate Program
      • Our Staff
    • Empty Column Heading
      • Career Opportunities
      • Submit resume
  • Locations
    Supporting nationwide representations in major jurisdictions
    • Contact Us
      • New Jersey
      • New York
      • Delaware
    • Empty Column Heading
      • Maryland
      • Texas
      • Florida

William W.
Stroever

Member

Office 201.525.6237
Email wstroever@coleschotz.com
Michele Amelio |Legal Practice Assistant
201.489.3000 ext. 5010
mamelio@coleschotz.com
Save as PDF
Download VCard

William Stroever, chair of the Intellectual Property Department, dedicates his practice to counseling businesses for growth and success through the use of intellectual property strategies.

 

Experience

He has represented a wide range of clients, and has particular experience in the areas of consumer and biomedical products. Willie has also counseled numerous clients operating non-traditional businesses in online marketplaces.

Representative Matters

His approach to creating a comprehensive IP strategy includes:

  • Assisting in the identification of protectable intellectual property assets and their monetization for maximum business impact
  • Developing local and worldwide intellectual property protection, licensing, and enforcement programs
  • Exploring opportunities for brand expansion including licensing and co-branding
  • Facilitating the use of new media platforms and formats for brand promotion and customer engagement including domain naming
  • Creating trademark, copyright, and trade secret guidelines and procedures for internal use, and for use by business partners, customers and vendors
  • Transfers of intellectual property, including licensing and assignment
  • Advocating for IP rights in litigation in state courts, federal district courts, United States Courts of Appeal, the Trademark Trial and Appeal Board, and other administrative bodies
Honors & Awards

Willie is a member of the American Bar Association, International Trademark Association, American Intellectual Property Law Association, and the New Jersey Intellectual Property Law Association. He also serves as a board member of Family Promise of Morris County, an organization dedicated to ending the crisis of homelessness.

Willie was recognized for his authorship on Trademarks by the 2020 JD Supra Readers’ Choice Awards.

See Award Methodology.

Areas of focus

    Practices
  • Corporate Transactions
  • Commercial Contracts
  • Franchising & Licensing
  • Mergers & Acquisitions
  • Intellectual Property
  • Copyright 
  • Licensing & Corporate Transactions
  • Patent Portfolio Management 
  • Trademark Litigation & Brand Enforcement 
  • Trademark Portfolio Management 
  • Trade Secrets 
  • Litigation
  • Trademark Litigation & Brand Enforcement 

Education

Boston College Law School, J.D.
Haverford College, B.A.

Bar & Court Admissions

New Jersey
Massachusetts

Honors & Awards

Chambers USA
Top Author in Trademarks, JD Supra Readers' Choice Awards
WTR 1000
"William is the best trademark lawyer I've ever worked with. He has an excellent command of trademark law and procedure; his writing and advocacy skills are top-notch. He is also responsive, outcome-oriented and, perhaps most importantly, strives to understand his client's business and industry."
Chambers USA
  • Blogs
  • Firm News
  • Awards + Recognitions

Blogs

  1. 01

    MetaBirkin Verdict First in NFT-Brand Landscape

    February 8, 2023
  2. 02

    5 Things Companies Should Know About The Trademark Office’s “New” Approach to Genericness

    June 3, 2022
  3. 03

    When to File a Trademark Application

    April 8, 2021
  4. 04

    Booking.trademark!

    July 1, 2020
  5. 05

    United States Patent and Trademark Office – COVID-19 Update

    April 1, 2020
  6. 06

    A New Age of Digital Piracy

    March 24, 2020
  7. 07

    What day is it?!

    September 10, 2019
  8. 08

    New USPTO rule requires U.S.- licensed attorneys

    July 15, 2019
  9. 09

    Commercial Landlords Beware: Tenant Trademark Infringement

    May 8, 2019
  10. 10

    Peloton Strikes Back at Music Publishers

    May 2, 2019
News + Insights

Firm News

  1. 01

    Ed Sheeran Trial Shows Mashups Are Hardly A ‘Smoking Gun’

    May 5, 2023 | Law360
  2. 02

    The IP News That Mattered Most In 2022, According To You

    December 19, 2022 | IP Watchdog
  3. 03

    Twitter Blue Checks Raise Trademark Risk After Fake Lilly Fiasco

    November 22, 2022 | Bloomberg Law
  4. 04

    New Guidance Will Boost ‘Generic’ Trademark Denials, Lawyers Say

    June 24, 2022 | Bloomberg Law
  5. 05

    ‘All I Want for Christmas’ Copyright Suit Is Probably More ‘Fantasy’ Than ‘Heartbreaker’

    June 15, 2022 | IP Watchdog
  6. 06

    Litigation in the metaverse: is IP fit for purpose?

    June 7, 2022 | World IP Review
  7. 07

    Delta-8 THC Trademarks Future Hazy After Ninth Circuit Ruling (1)

    May 26, 2022 | Bloomberg Law
  8. 08

    Spies, Lies, and Videotape: Appian’s $2bn Win

    May 25, 2022 | World IP Review
  9. 09

    USPTO Update Brings Consistency To Genericness Standard

    May 24, 2022 | Law360
  10. 10

    UPDATED: USPTO lifts burden of evidence for generic marks

    May 24, 2022 | World IP Review
News + Insights

Awards + Recognitions

  1. 01

    Cole Schotz Continues to Climb the Chambers USA Rankings

    June 1, 2023 | Cole Schotz Press Release
  2. 02

    Chambers USA Recognizes 27 Cole Schotz Attorneys and Eight Firm Departments

    June 1, 2022
  3. 03

    Cole Schotz Represented a Leading National Food Manufacturer

    May 13, 2021
  4. 04

    Cole Schotz Grows IP Group with Arrival of New Department Co-Chair

    March 12, 2018
  5. 05

    Cole Schotz Grows IP Group with Arrival of New Department Co-Chair

    March 12, 2018
News + Insights

Related Services

Industries

  • Advertising, Public Relations & Marketing

  • Cannabis

  • Financial Services

  • Food & Beverage Manufacturing

  • Healthcare

  • Manufacturing & Industrial

  • Media, Entertainment & Publishing

  • Restaurant & Hospitality

  • Retail

  • Start-Up & Early Stage Companies

  • Technology

A Curated Collection of Legal Talent

Our Professionals
  • Practices
  • Industries
  • News + Insights
  • About Us
  • Careers
  • Locations
Follow us on Linkedin Follow us on Facebook Follow us on Twitter Follow us on Instagram
© 2023 Cole Schotz P.C. The CS Logo and Lawyering is our art are registered trademarks of Cole Schotz P.C. All rights reserved.
  • Privacy Policy
  • Accessibility Statement
  • Award Methodology
  • Disclaimer
  • Attorney Advertising
Opens in a new window Opens an external site Opens an external site in a new window

 

New Look, Same Cole Schotz!

Learn More About Our Rebrand