TEL: 201-525-6237 / FAX: 201-678-6237 / wstroever@coleschotz.comLegal Practice Assistant: Michele Amelio TEL: 201-489-3000 ext. 5010 

William Stroever, co-chair of the Intellectual Property Department, dedicates his practice to counseling businesses for growth and success through the use of intellectual property strategies. He has represented a wide range of clients, and has particular experience in the areas of consumer and biomedical products. Willie has also counseled numerous clients operating non-traditional businesses in online marketplaces.

His approach to creating a comprehensive IP strategy includes:

  • Assisting in the identification of protectable intellectual property assets and their monetization for maximum business impact
  • Developing local and worldwide intellectual property protection, licensing, and enforcement programs
  • Exploring opportunities for brand expansion including licensing and co-branding
  • Facilitating the use of new media platforms and formats for brand promotion and customer engagement including domain naming
  • Creating trademark, copyright, and trade secret guidelines and procedures for internal use, and for use by business partners, customers and vendors
  • Transfers of intellectual property, including licensing and assignment
  • Advocating for IP rights in litigation in state courts, federal district courts, United States Courts of Appeal, the Trademark Trial and Appeal Board, and other administrative bodies

Willie is a member of the American Bar Association, International Trademark Association, American Intellectual Property Law Association, and the New Jersey Intellectual Property Law Association. He also serves as a board member of Family Promise of Morris County, an organization dedicated to ending the crisis of homelessness. Willie has been recognized as a top author in Trademarks for the 2020 JD Supra Readers' Choice Awards.

He is admitted to practice in New Jersey and Massachusetts.



Boston College, J.D., 2006

Haverford College, B.A., 2002

Bar & Court Admissions

New Jersey, 2007Massachusetts, 2006
When to File a Trademark Application

Intellectual Property Law April 8, 2021

William W. Stroever

Intellectual Property Law July 1, 2020

William W. Stroever

Hosted on the FirmWise platform.

© Cole Schotz P.C.


The materials on this site have been prepared by Cole Schotz P.C. for general informational purposes only and are not intended to constitute legal advice. Viewers should not act upon this information without seeking professional counsel on the specific facts and circumstances in question from an attorney licensed in their jurisdiction. Use of this site does not create an attorney-client relationship between the user and Cole Schotz or any lawyer(s) within the firm. Any information sent to Cole Schotz or its lawyers through this site will not be treated as confidential and is not protected by the attorney-client privilege.

© Cole Schotz P.C.

Attorney Advertising

This website is an advertisement for a law firm. Statements and previous outcomes do not imply similar results in your matters.

© Cole Schotz P.C.


Thank you for your interest in our publication. Please fill out below and a copy will be sent to your email address.